A typical journey of an innovator through the co-founder program

10+

highly relevant reading and assignments which advance your specific hypotheses

Skills

50+

customer interviews

8+

hour(s) of one to one calls on a frequent basis  with your virtual co-founder

1+

pivots, iterations, changes, fail-fast

Mindset

People

15+

relevant high-value, personal introductions to funders, successful entrepreneurs.

hours of video learning on lean startup

10+
4+

Group Hangouts with others in your cohort

Knowledge

Starting points

you

3 Designs

2 Experiments

1 Pilot

Startup

Focus on designing multiple business model canvas's with intelligent constraints:

- scale, a big hairy audicious goal;

- cost, like delivering it under x price employing frugal thinking; 

- risk, increase partnerships;

- simplicity, doing only thing

- radical, combining ideas that cross industries, businesses, markets, geographies, and/or customer experiences.

- impact, not just action.

Week 1-4

Problem

MVP

End of Program

you decide 

We then move onto defining and testing hypotheses around revenue streams, cost structure, key partners, key resources, channels

 

We design 1 pilot, with impact measurement at it's heart, which then defines the development of a minimum viable product. 

We use customer development and an adapted Business Model Canvas to develop hypotheses, and get out of the building, to iterate on: 

- defining our understanding and articulation of the problem (through 5 why process, understanding differences providing painkillers or vitamins, design thinking)

- customer proposition, customer segments

Week 5-8

Problem

Week 1-4

Market

Behaviour

Story

MVP

Strategic Intent