0-6 months focus
customer acquisition experiments
product UX experiments
pricing experiments
sales experiments
distribution experiments
onboarding experiments
retention experiments
...
6-12 months focus
pivot experiments
investor experiments
business model experiments
platform experiments
...
We at love experimentation
(over innovation), because it's a more humble word - more reflective of reality - for much of what we do at work, we don't know it will have the intended impact.
Experiments, of all shapes and forms, allow us to test our thinking and our actions, fast.
