Supreme Committee for Delivery and Legacy (SC), as part of the FIFA World Cup 2020, run a sports-tech incubator.

Challenge: Awarded $100K for winning ideas but many of these ideas were on the path to failure because the support provided, in terms of mentors and introductions did not challenge the startups fundamentals.

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• SC switched to Gx's Growth System and deployed the growth-experiments component

• Allocate 5 experiments per startup over 6 months.

• We matched them with specific Co-Creators

• Co-creators personalised (1:1) experiments 

• Gx delivered evidence and story of the impact from each Experiment, for their board. 

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funding raised as a result of the funding growth-experiments  

$500K  

20+  

growth-experiments run

Net

Promoter

Score

9.9  

For example...